Paid Media Manager

Job Title: Paid Media Manager

Reporting To: Paid Media Director

Location: Manchester

Date Issued: October 2019

Summary of Position

We’re looking for a Paid Media Manager to manage the PPC, and other Paid Media channel activities, for several major brands. As a Paid Media Manager, you will have or be working towards having your own portfolio of clients. Whether it’s a Black Friday promotion, or the launch of a new car model, you’ll be able to identify the most effective paid media strategy, producing campaigns to grow traffic to their sites. You’ll monitor each campaign and through site audits and data analysis, you’ll produce reports and recommendations to be presented to the client.

Specifically, day to day work will include:

  • Management of PPC and Paid Social campaigns that maximise return on investment for our clients
  • Identify user behaviour trends and make appropriate recommendations / changes to campaigns
  • Produce detailed PPC and Paid Social reports as required detailing the impacts made by your work.
  • Produce presentations and reports for clients and the senior management team
  • Research and analysis for new client pitches
  • Presenting observations and recommendations to colleagues, and to clients on conference calls and in meetings

The Ideal Candidate

  • 2+ years’ experience within a PPC and/or Paid Social role, ideally gained within an agency or major retail / ecommerce brand.
  • An in-depth understanding of Paid Search and Paid Media channels, as well as knowledge of the other marketing activities that impact these channels would also be advantageous.
  • Extensive knowledge of Google Ads & Google Analytics.
  • Knowledge of the other major PPC platforms such as Bing Ads.
  • Experience of automated 3rd party bid management systems; eg DoubleClick, Marin, Kenshoo

 

With the following skills and behaviour:

  • Good analytical and numerical skills.
  • Accuracy and attention to detail.
  • Proactive working style
  • Data-driven mindset
  • An ability to learn quickly and adapt to new challenges
  • Strong and effective communication skills

 

With qualifications: 

  • Degree educated or similar (not required)

Key Benefits:

  • Very competitive salary
  • Private healthcare, with additional benefits
  • Flexible working
  • City Centre location
  • Weekly yoga classes
  • Regular team away days
  • Weekly training

A Bit About Us...:

  • This is Digital is one of the fastest growing digital agencies in Manchester
  • A small team, with a vast amount of experience
  • Our senior team have held Head Of or Director roles in MediaCom, iProspect, DigitasLBi and McCann Manchester,
  • We’re based in an old mill, in an office filled with greenery, creating a collaborative and productive environment
  • Our client base includes the UK’s leading eCommerce brands, international software providers, gaming brands and fast growing tech companies
  • We work with clients to deliver digital marketing solutions, through a highly flexible model
  • Our core digital channels include: Paid Search, Paid Social, SEO (Technical & Content Strategy), CRO / UX, Display advertising, Email / eCRM, Affiliate Marketing
  • We deliver strategy, consultancy, channel management, in-housing support and training to our clients on an on-going basis

Get in touch with your CV and we will contact you as soon as possible!